![]() ![]() Elon Musk has commented on the importance of WeChat in China, once saying “you can live on WeChat.” He nurses similar ambitions for Twitter, which he acquired last year, so it would not be surprising to see Twitter integrated into Tesla vehicles soon. The communication platform offers everything from calling to video chatting, purchasing goods, and video games. WeChat is huge in China and is akin to Twitter on steroids. Version 2022.44.30.8 going out to Tesla EVs in China and builds on the 2022 holiday update, also adding MangoTV, a video streaming service. For owners in China two of the latest new features are handwriting recognition and WeChat integration. “This is an extremely risky move, because with ‘X’, Musk is essentially starting over while its competition is afoot.Tesla cars are much more than vehicles as the company continues to add more features through over-the-air updates. “By changing Twitter’s app name, Elon Musk will have singlehandedly wiped out over 15 years of a brand name that has secured its place in our cultural lexicon,” said Mike Proulx, research director at the analysis firm Forrester. ![]() One analyst warned that the rebranding move was high-risk given the competitive outlook for Twitter, which is suffering financially from advertisers withholding spending and the emergence of a “Twitter killer” rival called Threads, launched by Mark Zuckerberg’s Meta. The rebrand has already begun at Twitter headquarters in San Francisco, where the company has projected the X logo on and within the building and reportedly renamed conference rooms to words that include X. ![]() We use Google reCaptcha to protect our website and the Google Privacy Policy and Terms of Service apply. For more information see our Privacy Policy. Privacy Notice: Newsletters may contain info about charities, online ads, and content funded by outside parties. As of Monday morning, the desktop version of Twitter was displaying the new logo in place of its signature bird symbol, and the official Twitter account had been changed to the X brand. Yaccarino gave some details on Sunday of how she expected X to work, tweeting that the business would be AI-powered and “centred in audio, video, messaging, payments/banking”. ![]() If we can recreate that with Twitter, we’ll be a great success.” In June last year, Musk reportedly told Twitter staff: “You basically live on WeChat in China. The X concept is modelled on WeChat, the Chinese platform that allows users to perform multiple functions, from messaging to ordering a taxi and paying bills. “Companies usually spend large sums of money designing a unique logo to stand out from the crowd, so choosing a standard character that anyone else can use seems very peculiar,” said Alan Woodward, a professor of cybersecurity at Surrey University. The Twitter logo is based on a unicode font called Blackboard bold, which leaves open questions about whether the logo can be copyrighted or protected as a trademark. The logo is taken from unicode, an international industrial standard for encoding text characters so that they can be displayed online. The crowdsourced logo had been posted by Twitter user Sawyer Merritt, the co-founder of a sustainable clothing business, who tweeted that the font had been used for a discontinued podcast. This month, the Tesla CEO announced that he was forming a new artificial intelligence company called xAI. Shortly before buying Twitter in October, Musk described the social media platform as “an accelerant to creating X, the everything app”.Īfter taking over Twitter in October last year, Musk folded the company into an entity called X Corp, whose parent is X Holdings Corp. The “X” has long been an obsession of Musk’s and is his name for an “everything app” that he has pledged to launch at some point – with Twitter the likely vehicle. Musk had appealed to his 149 million followers for design ideas and appears to have chosen a logo that he had flagged on Sunday via a flickering video pinned to the top of his Twitter feed. 1VqEPlLchj- Linda Yaccarino July 24, 2023 ![]()
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